iDatix Brings Industry Leader On Board for 2014

Larry Sullivan, former CEO and President of ComCom, joins iDatix as Chief Marketing Officer

CLEARWATER, FL – -8 JANUARY 2014 – The iDatix Corporation announced this week that Larry Sullivan will be joining the company as the Chief Marketing Officer. After a successful 2013, iDatix is confident this will be the year to dominate the process automation market, and it was clear that Sullivan would be one of the big steps in that direction.

2012_iDatix_-_Vert_Logo_FinalSullivan was most recently the CEO and President of ComCom Systems, Inc., a leading provider of data conversion software and services for the healthcare industry. After being brought into the company, Sullivan returned ComCom’s focus, and returned the company to profitability.

Prior to working with ComCom, Sullivan held two other positions as an executive, including the Executive VP of Sales for Truist, a Washington DC based SaaS Company which provided financial transaction processing. Additionally, as a member of the strategy team at Gilt Groupe, Sullivan made 2010 the year that Gilt would grow 600% and hit $500M in revenue after only 3 years in business.

Larry Sullivan received both his B.A. in Psychology and his MBA from Marist College in NY.

When asked why Sullivan was excited to make the transition to iDatix, he had this to say: “iDatix is a rare gem – I immediately knew that when I saw such a successful technology company outside of the typical markets like Silicon Valley, as well as a successful B2B company removed from the usual locale. It means that iDatix has not only one of the best products on the market, but the best team of professionals to stand behind it. I want to be a part of that team, ensure we are market driven at every turn, and help make this company take its next giant leap.”

Samantha McCollough, Marketing Manager at iDatix, said this regarding the new hire: “I’m thrilled to have Larry Sullivan joining the team. I believe that his collaborative nature along with his strategic expertise is going to be a great addition to iDatix’s marketing department. I believe that his direction for us in 2014 is going to be what takes us to the next tier of success.”

Sullivan will oversee the overall direction of the marketing department. He has already made it clear that he will be ensuring businesses and industries that could truly benefit from the services and solutions offered by iDatix have no problem finding us even easier than before.


About iDatix

iDatix creates intelligent software and solutions that align people, processes and information. With deeply integrated process automation and information management solutions from iDatix, organizations such as Lockheed Martin, AgFirst Farm Credit, and Helen Ellis Memorial Hospital have met their business objectives by streamlining their processes and simplifying their workplace.

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